This course, beginning March 15, has filled. Please call 713-348-4803 to be placed on the waiting list.

In this course designed for those with varying levels of knowledge and experience in search engine optimization (SEO), participants will learn current thinking on how to improve Web site rankings across the major search engines and how to increase qualified traffic. They will also learn how to analyze search engine results and edit a Web site to increase traffic and conversions. The basic principles of how search engines work will be discussed as well as advanced SEO techniques, including how to optimize dynamic pages and how to increase conversion rates without sacrificing rankings. Training materials will include the latest in industry developments.

Topics will include the following:

• Researching the competition
• Analyzing and optimizing Web pages
• Getting indexed by search engines
• Monitoring search engine placement
• Reporting and analyzing ranking results
• Link-building strategies

Recommended text: “SEO Book,” an e-book by Aaron Wall.

Instructor: Amir Zaman, an independent consultant and owner of SEO Class, provides Internet marketing consulting and training services to help businesses understand how search engines work and the steps necessary to improve Web site rankings and online visibility. He previously served as a Web master for The University of Texas Medical School at Houston and as managing director of operations at a search engine marketing firm. Mr. Zaman has more than 10 years of IT experience in Web-related industries. He holds a BA in business administration and marketing from Houston Baptist University.

Participants will work in a computer lab at individual workstations using the Windows® operating system.

Additional keywords: information technology, computers